Why Digital PR Can Be More Effective Than Editorial
For the longest time, PR has been done in print. Then when the internet was released, print PR has been valued more highly than digital. This can cause people to forego digital PR all together, thinking that it is not going to be effective. However, digital PR can be even more effective than print or editorial PR. There are many reasons to use digital PR as well as print PR. After all, marketing and using the digital medium for PR can have a lot of advantages to using the traditional print method of advertising to consumers.